Meet Tori
Think effective brand strategy. Without the faff.
I'm Victoria Griffiths, founder of Blue Mangetout. I help ambitious businesses get the recognition they deserve through solid brand strategy - delivered without the usual corporate nonsense.
While Blue Mangetout is new, I've spent 20 years working directly with SME directors, helping them get the recognition they deserve. Now I'm bringing that expertise directly to businesses like yours.
Why I do this
For the past 20 years, I've worked alongside SME directors, decoding what makes their businesses special and helping them tell that story to the world. There's nothing quite like the energy of ambitious SMEs - they just need the right strategy to match.
When businesses nail their brand strategy first, everything else falls into place. Marketing becomes easier. Sales become smoother. Growth becomes inevitable.
## How I work
I run this show, but I bring in expert talent when needed. You get the best of both worlds - direct access to me as your strategist, backed by specialist skills when the project demands it.
## What makes me different
- I'm nosey (in a good way). After 20 years, I can spot what makes a business special before they can
- Even if you think you're "just like everyone else", I'll find your edge
- No complex frameworks you'll never use again
- No corporate jargon you need a decoder ring for
- Just straight-talking expertise that gets results
## Recent Wins
Transformed an IT recruitment agency into a standout brand that's positioned for serious growth. They now lead their field in personality, service and visual identity.
Helped an 80-year-old garden centre rediscover their roots and become the heart of their local community. By bringing their rich history, eco-friendly approach and family values to life, they've become the place locals love to love.
Repositioned a Coach's business from 'straddling two canoes' to having one clear, compelling brand. Simplified her products and services, making them easier to market and sell. Result? 50% income growth in just 6 months.
[Ready to talk? →]
P.S. I'm based in Essex but work with businesses all over the UK. And yes, I actually do provide tea and biscuits in meetings.